Our philosophy

Ten quiet minutes.

At Vexaco we believe skincare should support the body’s natural processes, not disrupt them. Everything else we believe fits inside one ten-minute session. The clock keeps time as you read.

Begin

Minute 01

Skin first.

Before hair, before recovery, before anything we make next, there is skin: the organ everyone sees and most of us are quietly hard on. Aeterna began as a face mask, and skin is still the first question we ask of every idea.

The Aeterna LED face mask resting on a sunlit bed beside a bouquet of roses
07:10First light

Minute 02

Light, not heat.

Red light therapy doesn’t burn, peel or resurface. It works by a quieter signal: specific wavelengths that cells are thought to absorb and respond to. No downtime, no recovery face, nothing to hide the next morning.

Minute 03

Less, more often.

Ten minutes, three to five times a week, does more than an hour once a month. Light follows a dose curve, and past a certain point more gives you less. So every session ends on its own, on purpose.

Minute 04

Wavelengths, not wattage.

We choose light by where it goes, not by how bright it looks: 415 nm for the surface, 630–660 nm for the dermis, 830–850 nm for what lies beneath. A bigger number on the box is not a better treatment.

See how deep each one goes
A woman at dusk wearing the glowing Aeterna mask in an armchair by the window
19:45Dusk, at home

Minute 05

Cleared, not claimed.

The Aeterna mask is FDA 510(k) cleared. We say cleared because that is the FDA’s word, and we won’t borrow a bigger one. The same care goes into every other sentence we write.

House rules

Words we don’t use.

A short list we keep by the desk. Every word on the left would sell more. None of them would be true.

  • We don’t say Miracle We say Measured
  • We don’t say Instant We say Eight to twelve weeks
  • We don’t say Flawless We say Yours
  • We don’t say Cure We say Care
  • We don’t say Certified We say Cleared
  • We don’t say Revolutionary We say Studied
  • We don’t say Hack We say Habit

Minute 06

We show our work.

Everything we claim is written up in The Science: what the studies found, what they didn’t, and where the evidence is still young. When a finding is early, we say so in the first line, not the footnote.

Open the library

Minute 07

Made to be worn.

A device you dread is a device you don’t use. So the mask is cordless, light and soft where it touches you, and it asks for nothing but ten minutes. We design for the fortieth session, not the first.

Minute 08

A ritual, not a regime.

Put it on. Press start. Do nothing. For ten minutes nobody needs an answer from you, and that may be the most luxurious part of all.

The Aeterna red light therapy cap glowing on a bedside table at night
22:15Lights low

Minute 09

Made under a big sky.

We come from Calgary, the sunniest of Canada’s large cities, where June evenings run late and December light is short and precious. We think about light the way people here think about weather: constantly, and with respect.

Today in Calgary

The light we design under.

Calgary averages 2,396 hours of bright sunshine a year, more than any other large Canadian city. Here is today’s share, worked out live for our home town.

Sunshine figure: Environment Canada climate normals, 1981–2010.

Sunrise
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Sunset
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Daylight
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Minute 10

Results you keep.

Firmness is measured in months, not mornings. We would rather give you a steady change that stays than a quick one you have to chase. Consistency is the whole secret, and it isn’t much of a secret.